After receiving investment from British Gas and other co-partners, 4energy felt the need to portray a more professional image in their market place and broaden their appeal to reach a wider audience.
Orckid was commissioned to create a new brand identity, which would reflect their personality; young, dynamic, innovative and progressive.
A new logo mark, brand strapline, colour palette and brand architecture were developed. Comprehensive brand guidelines were created to ensure brand consistency across all internal communications and marketing elements.
Orckid developed a new website; this was made responsive, optimising how each user viewed the site depending on which device they were using.
The web site targeted their key audiences, communicating key product information, features and benefits and how the different industry sectors can make substantial savings on their energy spend.
Secure areas for partners were incorporated where they can log-in to share confidential information.
The new identity was extended across a series of collateral including a comprehensive digital sales presentation, and range of product information and marketing templates.
A portable popup exhibition stand was designed with a set of banner stands to promote the company and main product areas at trade shows and events.