Air BP

Air BP supplies aviation fuels, specialist products and aviation services, in over 100 countries. It is a business that has grown organically over a number of years, and in doing so has lost a degree of focus and clarity in how it communicates with its customers.

Orckid was tasked with bringing clarity to the Air BP brand offer. We did this in three steps:

  1. Creating a compelling Brand Proposition
  2. Communicating this Air BP Story, (internally and externally)
  3. Engaging with their customers (B2B and B2B2C)
General Aviation

The strapline Local Partner, Global Expert became central to the Air BP brand proposition.

Our 'vapour trails' helped Air BP establish an identity of its own within the BP masterbrand. Each vapour trail relates to one of the three Air BP differentiators, 'Product', 'Support' and 'Expertise'

A series of photographs were commissioned to communicate the brand story. Each photograph was treated to create a strong, recognisable 'house style'.

An electronic sell-in document was created to explain the new Air BP branding to key stakeholders

A series of printed collateral, advertising and exhibition graphics were developed for the Trade

As part of the customer offer we designed and developed the Air BP website, and Airfield Locator Smartphone App.

A series of printed collateral, advertising and exhibition graphics were developed for the Trade