The strapline Local Partner, Global Expert became central to the Air BP brand proposition.
Our 'vapour trails' helped Air BP establish an identity of its own within the BP masterbrand. Each vapour trail relates to one of the three Air BP differentiators, 'Product', 'Support' and 'Expertise'
A series of photographs were commissioned to communicate the brand story. Each photograph was treated to create a strong, recognisable 'house style'.