Comtrex Portfolio

Comtrex Systems

Comtrex has over 30 years of experience in the design, development, manufacture, supply and support of complete Electronic Point of Sales systems (ePOS), within the hospitality industry.

Orckid were tasked to refresh the 'look and feel' of the brand and develop a new marketing campaign.

We started by redesigning the Comtrex website, The main objective was to create relevant, engaging content that would communicate the Comtrex offer and position them as the ePOS experts.

As part of the marketing toolkit we created a digital sales presenter for their New Business team. Replacing the corporate folder and individual sales literature this iPad based solution was designed to engage with the customer face to face.

Orckid developed a distinct theme for their new advertising that complimented the look and feel of the masterbrand. A series of adverts and advertorials were created and published within leading trade magazines.

A digital movie was created allowing Comtrex to communicate key messaging to their target audience in a more engaging manner.

Comtrex exhibit at several leading trade shows throughout the year. Orckid developed a new stand incorporating elements from the new adverting campaigns and movie.