Strategic high-level conservations were required to identify the language/tone of voice for each audience. We also had to determine the different requirements for each audience as the information, needs and support required were also very different.
Orckid are continually monitoring and analysing the performance of the site. We can glean specific data from the different audiences; where visitors are coming from, identify which areas prove most popular and areas that need further development. It also helps us create the correct prompts to generate more leads.
We have witnessed a 38% increase in traffic from mobile users, as a response to this we are currently in the process of developing a mobile site.