An immersive in-store experience for shoppers
Google Nest is the brand and brains behind some of the most game-changing advancements in the smart home industry today. However, it can be challenging to communicate the full range of benefits Nest products provide. Customers need an opportunity to get first-hand product experience, right there in the store.
That’s why Nest reached out to us, to create a solution that would not only provide shoppers with clear and concise product information but would also allow them to simulate home-ownership in a retail environment.
We created an immersive in-store experience for shoppers, with high definition content in an ultra-responsive, easy to navigate menu system. Presenting bespoke product simulations designed to showcase the core functionality of specific Nest products.
To accurately simulate product functionality in a retail store, we created a comprehensive digital replica of the mobile app, woven into the interactive display. Behind the scenes, the kiosk would collate essential usage data to provide valuable
UI / UX
The system has had a huge impact for Nest. We have expanded it considerably with new products, and languages, to boost exposure and accessibility across Europe and the Americas.
To date, the displays have had a huge impact for Nest. as the displays have captured a wealth of insightful data, including who clicks where, how long they spend on each screen, and which products engage the most customers.
The result has been such a success, that Nest adopted the system and asked us to expand it considerably. With new products, and a further three languages, the aim is to boost exposure and accessibility across European outlets.