Digital Learning Programme
It is essential that travel agents must have the knowledge and confidence they need to make a customer sale. This was the driving force behind HotelPlan’s new digital learning programme, transforming how their brand interacted with agents across the UK. They turned to us to help bridge the knowledge gap, with an online learning management system that would not only educate agents, but also provide an entertaining experience to win their loyalty.
Branding
To guarantee success, we designed a complete training solution. videos, enhanced interactivity, knowledge checks, and an intuitive interface would all play key roles in generating an entertaining and novel experience that always had the brand as a central focus.
Concept
We systematically worked through the material, enhanced essential information and condensed it down into content modules. These modules were integrated into a bespoke LMS which provided an on-brand user journey that seamlessly matched the content. Agents could access the LMS directly from their office desks, making it a hassle-free process for them to learn at their leisure. Real-time training data allowed HotelPlan to closely monitor how performance affected sales.
UI / UX
The system was rolled out to over 5,000 travel agencies, and the results speak for themselves. Agents selling skiing breaks generated 9% more revenue than the previous year, while those booking trips to the Italian lakes increased revenue by 10%. This vital business boost more than covered the costs of the training programme itself, helping HotelPlan to keep growing and developing their brand confidently.
Development
The system has been rolled out to over 5,000 travel agencies, and the results already speak for themselves.
Agents selling skiing breaks generated 9% more revenue than they had over the previous year, while those booking trips to the Italian lakes did even better, increasing revenue by 10%.
There was also a marked increase in motivation, with 21 agents closing one or more sales for the first time during previously empty months.
This vital business boost more than covered the costs of the training itself, helping HotelPlan to keep growing and developing their brand confidently. Today, we continue to create new content for their seasonal products, while constantly finding new ways to enhance the learning experience for new and existing agents.
