The workshop

My Family Care is an established global HR benefits company supporting leading organisations to empower employees with the tools to help balance their work + family life commitments.

ORCKID worked closely with the client to reposition the brand as a Software as a Service (SaaS) company and transformed the way they communicate with their customers.


Brand identity

ORCKID produced an identity that captures the brand essence, whilst communicating the benefits and value to the business through imagery that tells a story and smart engagement platforms.



From on-boarding strategic workshops through to UX / UI development, prototyping, photography and final online design, ORCKID took the client on a journey resulting in a paradigm shift of their business model.