Sonos

Bespoke learning management system

Sonos enjoy worldwide renown for their smart wireless speakers. Their goal is simple: you don’t just own a Sonos product, you fall in love with it. They wanted sales agents to recommend the most suitable product, ensuring a perfect match every time.

Building on the success of our first training solution, this improved Learning Management System (LMS) would be a more bespoke, self-service tool for retailers worldwide. Accessed online, each retailer would be able to select targeted training from a wide range of modules, featuring focused content and enhanced functionality, as well as localisation in over 10 languages.

Educational onboarding
Branding

We had already gathered a wealth of data on user activity and preferences — an invaluable resource that gave us some essential behavioural insights. The new system featured a brand new user journey, punctuated by engaging content and interactive knowledge checks to boost retention. Interactive notifications, trophies and proof of learning all helped to gamify the learning process and keep users engaged for longer.

Step by step guide
Design feature
Design feature
Concept

The interactive modules were specifically designed to tackle the questions that staff need to ask their customers, such as the size of the room, where the speaker will live and what they like to listen to. Alongside showing what the products do, there would also be a focus on unique selling points (USPs) to help retailers and integration specialists advise their customers on the wider context and benefits.

Information at their finger tips
UI / UX

As well as being fun and engaging, the content had to be completely on-brand – right down to the specific artist and voice actor that had become synonymous with Sonos over the years. The majority of the content would be produced by our in-house team and the modules would be media-rich, leveraging a wide array of animation and layering techniques to bring static assets to life and make essential info stand out clearly.
Some modules would be entirely video-based, showing people using the products at home, while in others, learners would need to complete common tasks by clicking on-screen hot-spots.


The interactive modules would be specifically designed to tackle the questions that staff need to ask their customers, such as the size of the room, where the speaker will live and what they like to listen to.


Alongside showing what the products do, there would also be a focus on unique selling points (USPs) to help retailers and integration specialists advise their customers on the wider context and benefits. Once they know all this, they can then start making the right recommendations, backed up with relevant details.

Sonos design experience overview
Product design
Customer settings
Development

The system has over 6,000 users with new content modules and languages being added regularly.

The fresh new look and extended languages have really taken the system to the next level, ready to educate a worldwide audience qgppdvise their customers on the wider new content modules The fresh new look and n the system to the next audience.

Dashboard

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