The workshop

SuperCamps provide rewarding holiday childcare services, which consist of a wide variety of extracurricular courses including Multi-Activity and Specialist development workshops. Following a recent acquisition made by Bush Craft, ORCKID delivered a brand refresh and UX/UI online development to align the companies and provide a rewarding experience (thus increasing conversion).

Creative development

ORCKID reviewed the end-to-end customer journey and identified unique opportunities to increase conversion at My Account, Checkout and Order Confirmation levels.


Identity

Transformation

As a result of design thinking and rapid prototype processes, ORCKID was able to plan for a series of user personas to inform journeys and communications to provide the right information in a timely fashion.


Brand Visual