ORCKID joins Team BRIT as new digital partner

ORCKID are excited to announce the start of a 3-year journey with all-disabled motor racing team, Team BRIT.

The partnership will see ORCKID develop a new website to improve online visibility and fan engagement, as well as a new digital application that will help the team make better use of its performance data.

Founded in 2015, Team BRIT consists solely of disabled drivers who race, and win, against able-bodied drivers. This year, the team will compete in the British GT Championship, the British Endurance Championship and the Britcar Trophy Series, with its rookie drivers starting out in their racing career and more experienced racers moving up the motorsport ladder. The team’s aim is to make racing history and become the first ever all-disabled team to race at the world famous Le Mans 24hr endurance race. 

Aside from its Le Mans goal, the team supports people with physical and psychological challenges in accessing motorsport, from grassroots racing to the highest level of competition.  It has developed the world’s most advanced hand controls to enable disabled drivers to compete on equal terms, and its racing academy has created entry level track day opportunities.

Due to launch in spring 2022, the new website will focus on bringing the Team BRIT story to life, offering better accessibility to content on the drivers, cars, and race weekend experiences. The application’s primary focus will be on harnessing data from their race performances, car setup and track data, to generate insights that can help boost team performance.

The launch of the new website and app will coincide with Team Brit’s campaigning of their new McLaren 570s GT4 race car which will bear the ORCKID logo, and their entry into the British GT Championship for 2022.

Dan Ellis, Managing Director, ORCKID, says: “I’m extremely excited to be partnering with Team BRIT. Not only are they competing at the top level in UK motor sport, and winning, the team have an incredible story which we’re proud to be part of.

My hope is that we can help them achieve their goal of racing at Le Mans by making the team more interactive with their fans and sponsors and helping them better understand their performances by harnessing their race data through technology.”

Dave Player, Team Founder, Team BRIT says: “We’re incredibly proud to have received the belief, support and backing of Orckid.  Having their technical and digital expertise to help us better engage with our fans and supporters, and to help us make the best use of our data, will be so valuable.

“As we continue on our mission to reach Le Mans, whilst also creating a sustainable ladder of motorsport opportunities for disabled drivers, we need to build an infrastructure that will grow with us.  The addition of Orckid’s services will be crucial to this.”